This is an emotionally stirring and Very RARE Vintage Mid Century Modern L. Saul Bass Art Krebs Silkscreen Poster on paper, created by Art Krebs Screen Studio in Los Angeles, likely under the direction of legendary graphic artist Saul Bass 1920 - 1996. This piece is a poster for the "Meals for Millions" program founded in Los Angeles, California in 1946 by Clifford E.
Approximately dating to the 1960's - 1970's. This piece is signed on plate: "Kadiev" in the lower right corner. I could not find any information on this artist or graphic designer, but perhaps you know more about them or their work?Approximately 27 1/4 x 41 1/4 inches including frame. Actual artwork is approximately 26 x 40 inches. Good condition for age, with some light scuffing and edge wear to the original period frame please see photos. This rare vintage silkscreen poster by Art Krebs Screen Studio appears to be extremely scarce, and I can find no mention of it online or find any comparable piece anywhere.
It may be the only one that still exists today. If you like what you see, I encourage you to make an Offer. Please check out my other listings for more wonderful and unique artworks! How Freedom from Hunger Began.
Meals for Millions, the founding organization of Freedom from Hunger, was established to realize the vision of an extraordinary man. Clifford Clinton was a successful entrepreneur who first took action against hunger in his own neighborhood and then saw the dimensions of that neighborhood expand to encompass the world. The child of missionaries stationed in China at the turn of the century, Clinton saw people starve to death.
They had tried everything to keep their families fed, but with no resources and no options, they slowly perished. For Clifford Clinton, the experience defined his life. During the Depression he became the owner of Clifton's Cafeterias in Southern California.He never turned anyone away because they couldn't pay for a meal. But he wanted to do more. As World War II raged on in Europe and the Pacific, it became apparent to Clinton and others that the Allied victory would be tempered by the widespread famine that the war would leave in its wake. In 1944, Clinton asked Dr.
Henry Borsook, a Cal Tech biochemist, to develop a food supplement that would provide proper nutritional values while costing no more than five cents per meal. In less than one year, Dr. Borsook met the challenge and brought forth Multi-Purpose Food (MPF), a high-protein food supplement that could be made for just three cents per meal. The world first heard about MPF through a Reader's Digest article published in September 1945. Titled "How We Can Feed Europe's Hungry, " the article generated numerous contributions from readers eager to help.Although Clinton approached several government agencies and relief and welfare organizations, he was unsuccessful in persuading them to undertake the tremendous task of distributing MPF. As a result, Clinton, along with Dr. Borsook and a few California business associates, decided to incorporate their own non-profit. General Mills agreed to manufacture MPF on a massive scale and on July 5, 1946, the Meals for Millions Foundation was born.
Its mission: relief and prevention of starvation. Its tool: Multi-Purpose Food, the Friendship Food for a Hungry World.During the next ten years, 6.5 million pounds of MPF were distributed to relief agencies in 129 countries, including the United States. This decade was devoted to experimenting, learning and documenting the true merits and acceptability of MPF. Reports were produced as the basis of the Foundation's accounting to contributors, while results were gathered for scientific documentation and evaluation on the merits of MPF. As famine abated in the mid-1950s, Clifford Clinton began leading his organization away from relief and toward the prevention of chronic hunger--a condition that affects many more millions of people.
Clinton was convinced that while food relief was essential as a stop-gap measure to fight starvation, chronic hunger and malnutrition required something more: self-help. As new self-help programs developed, MPF began a slow transition process. In the 1960s, another organization began to cross the path of Meals for Millions.The American Freedom from Hunger Foundation, founded at the behest of President John F. Kennedy, mobilized Americans to become involved in the Food and Agriculture Organization's (FAO's) global Freedom from Hunger campaign. The organization's mission was to educate the American public about hunger issues and to encourage volunteerism. In 1968, the American Freedom from Hunger Foundation sponsored its first Walk for Development. It was an enormous success, drawing more than 3,000 participants, 650 of whom walked the entire 33 miles, through the streets of Fargo, North Dakota and Moorhead, Minnesota.
One of the early beneficiaries of the walks was Meals for Millions. It was the beginning of a relationship that would bring the two organizations together. In 1979, Meals for Millions merged with the American Freedom from Hunger Foundation. The newly blended organization dedicated itself to serving the poorest of the poor in rural areas where the need was greatest. Other organizations providing disaster relief took up the manufacture and distribution of high-protein, vitamin-enriched food supplements patterned after MPF.
In 1987, the Meals for Millions entity was consolidated into the Freedom from Hunger operations to help meet the challenge of creating a world without hunger. Freedom from Hunger continues to provide the Meals for Millions charitable fundraising services. Today, Freedom from Hunger still follows the vision of its founder, using sound nutritional science to guide its programs, being mindful of scarce resources and, most of all, giving people resources to help themselves to a future free from hunger.
Saul Bass was a prominent American graphic designer of the twentieth-century. He largely designed motion picture title sequences, corporate logos and movie posters. He was a pioneer of the modern title sequence designing. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing. His iconic title sequences appeared in the popular films, such as.
The Man with the Golden Arm, Psycho. On May 8, 1920, in Bronx, New York, Saul Bass was born in the household of Eastern European Jewish immigrants.
He attended the James Monroe High School from where he earned his graduation. In 1936, he received a fellowship to the Art Students League in Manhattan. He then went on to study at Brooklyn College, attending night classes with a famous Hungarian-born designer, György Kepes. Upon completion of his studies, he worked as a freelancer for several advertising companies and agencies, including the illustrious Warner Bros.He moved to Los Angeles, where he pursued graphic designing as a commercial artist. During 1940's he took up some Hollywood projects, which involved the print work for promotional purposes. In fact, he started up his own practice in 1952 and a few years later established his private firm as Saul Bass & Associates. In 1954, Bass finally had his big break as he was offered a job by the filmmaker Otto Preminger to design a poster for.
His work left a remarkable impression on Preminger, who availed his expertise yet again for his film's title sequence. With the opportunity, came the realization that the title sequence can not only be served as mere static credits but it can enhance the watching experience of the audience. Bass realized the potential of title sequence if incorporated with the right audio and visual sequence can help set the mood and theme at the opening of a film. After his debut work in the Hollywood, he worked for several reputable production houses.
In 1955, he produced title sequence for The Seven Year Itch. However, he did not earn his reputation in the Hollywood until he made his contribution to Preminger's The Man with the Golden Arm (1955). The film focused on a musician's struggle to defeat his heroin addiction.As to underline the intensity of then tabooed subject, he featured an animated paper cut-out arm in the film title which had a sensational effect on the audience. Besides, another notable filmmaker Alfred Hitchcock brought him on board for the title designing of his films. Bass developed iconic, influential and noteworthy title sequences employing distinguished kinetic typography for motion pictures, including North by Northwest (1959), Vertigo (1958) and Psycho (1960). He was the first to introduce this technique in Hollywood films which previously employed static titles. Bass regarded title sequence designing as an art with its unique purposes.
His creation was based on the philosophy of enlightening the audience about the subject of the film and invoking their emotions accordingly. Another one of his philosophies stresses on rendering the ordinary, extraordinary, by acquainting the audience with familiar objects in an unfamiliar way.
His graphic work in Walk on the Wild Side (1962) and Nine Hours to Rama (1963) are the epitome of this philosophy. The former features an ordinary cat as a dangerous predatory creature and the latter represents the internal mechanism of a clock embodying a large landscape. Some of his other popular title sequence creations include Spartacus, The Age of Innocence, The Shining and Casino.
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